Is Lululemon Losing Its Shine, or Just Catching Its Breath?
When an apparel brand starts showing signs of stress, sales sliding, margins crumbling, losses mounting, the Street doesn’t hesitate to slap the “dying business” label on it.
That’s why it might surprise some investors that Lululemon doesn’t actually fit that description right now. In Q2, sales rose, margins held within historical ranges, and earnings only marginally dipped.
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