This Warren Buffett Favorite Still Has Room to Run
Warren Buffett has held Coca-Cola since 1988, and after a 35% run over the past year, most investors assume the opportunity has passed. Our model disagrees, and the reason comes down to one number buried inside the latest earnings report.
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Coca-Cola (NYSE:KO | KO Price Prediction) has been Warren Buffett’s largest and longest-held equity position since 1988, and the beverage giant is finally getting the market’s attention again. Shares have climbed 28.24% year to date and 35.86% over the past year. My proprietary model still sees more room to run, though the easy money has already been made.
| Metric | Value |
|---|---|
| Current Price | $87.94 |
| 24/7 Wall St. Price Target | $97.16 |
| Upside | 10.1% |
| Recommendation | BUY |
| Confidence Level | 90% |
Our 24/7 Wall St. price target for Coca-Cola is $97.16 over the next 12 months. That is a buy call with high confidence, driven by durable brand strength, expanding margins, and a raised full-year guide.
The upside is modest at roughly 10%, but layered on top of a 2.31% dividend yield, total return still looks compelling for a mega-cap defensive.
World Cup Momentum and a Raised Guide
KO trades just below its 52-week high of $91.94 and well above the 52-week low of $63.66. Shares are up 0.2% over the past week but down 2.09% in the past month as the stock consolidates recent gains.
Q2 2026 was the fifth straight EPS beat, with adjusted EPS of $0.97 versus $0.9323 estimated on revenue of $13.38 billion (+6.74% year over year). Global unit case volume rose 5%, aided by a FIFA World Cup activation spanning 180+ markets. Management raised full-year comparable EPS growth guidance to 9% to 10% and free cash flow to roughly $12.4 billion.
Why Bulls See a Breakout Ahead
The bull case leans on Coca-Cola Zero Sugar volume up 16%, Latin America revenue growing 16%, and operating margin expansion to 34.9%.
Trademark Coca-Cola volume delivered its strongest growth in 17 years excluding COVID recovery. Our bull-case scenario points to $101.57, a 15.1% total return, if the raised guide holds and fairlife capacity ramps at Webster.
Risks Worth Watching
Bears will point to the $960 million BODYARMOR impairment booked in Q4 2025, ongoing IRS tax litigation, value-share loss in India, and six fewer selling days in Q4 2026.
The bear case forecast is $85.20, a 3.46% pullback. That said, the impairment was non-cash, and the concentrate-shipment lag is a timing issue rather than a demand problem.
How Coca-Cola Compares to PepsiCo and Keurig Dr Pepper
PepsiCo (NASDAQ:PEP) is the direct rival. PEP trades at a forward P/E of 14x with a 4.3% dividend yield, materially cheaper than KO’s 28 trailing P/E. However, PEP’s quarterly revenue growth of 6.4% trails KO, and PepsiCo lacks the margin expansion story.
Keurig Dr Pepper (NASDAQ:KDP) trades at a forward P/E of 12x with an operating margin of 12.9%, well below KO’s 28.71%.
| Company | Forward P/E | Dividend Yield |
|---|---|---|
| Coca-Cola | 26 | 2.31% |
| PepsiCo | 14 | 4.3% |
| Keurig Dr Pepper | 12 | 2.93% |
Coca-Cola Price Prediction 2026-2030
The 24/7 Wall St. price target of $97.16 supports a buy at 90% confidence. The tipping factor is the raised guidance combined with 63 consecutive years of dividend increases. KO fits a defensive compounding profile at a fair premium, while PEP offers double-digit growth at a value multiple.
| Year | 24/7 Wall St. Price Target |
|---|---|
| 2026 | $90.43 |
| 2027 | $97.26 |
| 2028 | $104.59 |
| 2029 | $111.77 |
| 2030 | $119.75 |
These projections assume Coca-Cola sustains its 4% to 6% long-term growth algorithm. Meaningful upside or downside could come from the IRS tax ruling and fairlife’s ramp.
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