Mutual funds search volume surges by over 31% in FY25
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| Scheme Name | 1-Year Return | Invest Now | Fund Category | Expense Ratio |
|---|---|---|---|---|
| Axis Nifty 50 Index Fund | +32.80% | Invest Now | Equity: Large Cap | 0.12% |
| Axis Nifty 100 Index Fund | +38.59% | Invest Now | Equity: Large Cap | 0.21% |
| Axis Nifty Next 50 Index Fund | +71.83% | Invest Now | Equity: Large Cap | 0.25% |
| Axis Nifty 500 Index Fund | — | Invest Now | Equity: Flexi Cap | 0.10% |
| Axis Nifty Midcap 50 Index Fund | +46.03% | Invest Now | Equity: Mid Cap | 0.28% |
This growth highlights a surge in consumer interest and awareness in mutual funds across India.
Key findings include the dominance of keywords like “Mutual Fund SIP,” which holds a 58.64% market share, and the rise of “SWP Calculator” as a highly searched term with 4.5 lakh monthly queries.
HDFC Mutual Fund, SBI Mutual Fund, and ICICI Prudential Mutual Fund collectively command over 75% of the search market share.
SBI Mutual Fund recorded the highest annual growth of 31.30%, while Axis Mutual Fund experienced an 8.57% decline.
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On the app front, Groww emerged as the most downloaded mutual fund app, registering 52.40% growth.
Mumbai leads with the highest search volume at 17.95 lakh searches, followed by Delhi and Bengaluru. Pune emerged as the fastest-growing Tier-1 city, with a 36.23% increase, while Tier-2 cities like Lucknow and Bhopal recorded rapid growth at 38.46%.
On consumer behaviour, the report also notes a 46.2% rise in branded search volumes for mutual fund apps, signifying a shift in consumer behavior toward specific brands like Groww, Angel One, and mStock.
Sarvesh Bagla, Founder and CEO of Techmagnate, said, “Our report offers brands a roadmap to align their strategies with evolving customer behaviors. The growth in Tier-2 cities and rising app engagement present significant opportunities for mutual fund brands to expand and thrive.”
Techmagnate specialises in data-driven digital marketing, leveraging analytics and marketing technology to optimise online presence.
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