Warren Buffett Once Claimed iPhones Are So Great That No One Would Take $10,000 To Stop Buying Them
Warren Buffett, one of the most famous investors ever, has long admired Apple (NASDAQ:AAPL) and thinks it’s one of the best companies in the world. He once made a bold claim that perfectly illustrates how much people love their iPhones.
In 2023, Buffett told CNBC’s Squawk Box, “If you’re an Apple user and somebody offers you $10,000, but the only proviso is they’ll take away your iPhone and you’ll never be able to buy another, you’re not going to take it.” He believes people value their iPhones so much that even $10,000 wouldn’t convince them to give them up forever.
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Buffett says Apple is special because it creates products that people truly enjoy. The iPhone is not just a phone – it’s an experience many users see as part of their daily lives. Even though there are other phones with cool features – like better cameras, folding screens or advanced AI – none give the same smooth and simple experience as iPhones.
It’s not just the usability. Owning an iPhone makes people feel connected to a larger community. Giving up an iPhone, as Buffett suggested, means stepping out of a social circle and giving up the ecosystem that so many users find irreplaceable.
On the other hand, he said, “If they tell you if you buy another Ford Motor car, they’ll give you $10,000 not to do that, you’ll take the $10,000 and buy a Chevy instead.”
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Despite Apple’s stronghold on customer loyalty, the company has faced recent challenges. In 2024, iPhone sales in China dropped by 17%, marking the biggest annual sales drop Apple has seen in the country. It even lost its market leadership to local competitors like Huawei and Vivo. The broader Chinese smartphone market grew 4% during the same period, showing Apple’s struggle to keep up with innovative, domestically produced alternatives.