Apple (AAPL) Q1 2025 Earnings Call Transcript

is home to many of our team members. Our thoughts are with everyone who is beginning the road to recovery. For our part, we are contributing to the relief efforts, and we will continue to support our teams and the local community. Now, turning to the quarter.

Today, Apple is reporting revenue of $124.3 billion for the December quarter, up 4% from a year ago and an all-time record. EPS also set an all-time record of $2.40, 10% higher year over year. We achieved all-time revenue records across the majority of the countries and regions we track, including the Americas, Europe, Japan, and the rest of Asia Pacific. We also continue to see momentum in emerging markets, setting all-time revenue records in a number of markets, including Latin America, the Middle East, and South Asia, among others.

In services, we achieved an all-time revenue record. And in the past year, we’ve seen nearly $100 billion in revenue from our services business. I’m also pleased to announce that we reached a new record for our install base with over 2.35 billion active devices. In October, we released the first set of Apple Intelligence features in U.S.

English for iPhone, iPad, and Mac, and we rolled out more features and expanded to more countries in December. Now, users can discover the benefits of these new features in the things they do every day. They can use Writing Tools to help find just the right words, create fun and unique images with Image Playground and Genmoji, handle daily tasks and seek out information with a more natural and conversational Siri, create movies of their memories with a simple prompt, and touch up their photos with Clean Up. We introduce visual intelligence with camera control to help users instantly learn about their surroundings.

Users can also seamlessly access ChatGPT across iOS, iPadOS, and macOS. And we were excited to recently begin our international expansion with Apple Intelligence now available in Australia, Canada, New Zealand, South Africa, and the U.K. We’re working hard to take Apple Intelligence even further. In April, we’re bringing Apple Intelligence to more languages, including French, German, Italian, Portuguese, Spanish, Japanese, Korean, and simplified Chinese, as well as localized English to Singapore and India.

And we’ll continue to roll out more features in the future, including an even more capable Siri. Apple Intelligence builds on years of innovations we’ve made across hardware and software to transform how users experience our products. Apple Intelligence also empowers users by delivering personal context that’s relevant to them. And importantly, Apple Intelligence is a breakthrough for privacy and AI with innovations like private cloud compute, which extends the industry-leading security and privacy of Apple devices into the cloud.

Apple Intelligence opens up an exciting new frontier and is already elevating experiences across iPhone, iPad, and Mac. We’re going to keep investing in innovation and in transformative tools that help users in their everyday lives. Let me now turn to our results for the quarter, starting with iPhone. iPhone revenue came in at $69.1 billion, reaching all-time iPhone revenue records in dozens of markets and regions.

Our iPhone 16 lineup takes the smartphone experience to the next level in so many ways, and Apple intelligence is one of many reasons why customers are excited. With the A18 powered iPhone 16 and iPhone 16 Plus, users are getting a big boost in battery life and incredible camera experiences with camera control. Our amazingly powerful iPhone 16 Pro models go even further with larger-than-ever displays and a pro camera system so advanced, it can turn moments into masterpieces. In Mac, revenue was $9 billion for the December quarter, 16% higher year over year, driven by significant excitement around the world for our latest Mac lineup.

The Mac is more than just a powerful tool. It’s a launch pad to enable users to bring their best ideas and boldest creations to life. And there are so many reasons to choose Mac, from the breathtaking performance of the M4 family of chips, to the groundbreaking and growing capabilities of Apple Intelligence. Every product in the Mac lineup offers something extraordinary, whether that’s the super-portable MacBook Air, the powerhouse MacBook Pro, the world’s best all-in-one iMac, or the small wonder that is the Mac Mini, which is not only stunningly capable but is our first carbon-neutral Mac.

All of this is enabled by the unparalleled power of Apple silicon. iPad revenue was $8.1 billion, up 15% from a year ago, driven by strong interest for our latest products. We love hearing from customers who are discovering for the first time the versatility of iPad, from the ultra portable iPad Mini built from the ground up for Apple intelligence, to the powerful M4 iPad Pro in a stunningly thin and light design. iPad is there for our users whenever they need it and wherever they go, and we are pleased to see so much excitement and enthusiasm for our lineup.

Wearables, home, and accessories revenue came in at $11.7 billion. With its most advanced display yet and a thinner, more comfortable design, the all-new Apple Watch Series 10 is the perfect companion to help users pursue their health and fitness goals this year. From the powerful Vitals app to more customizable activity rings, users have an ever-increasing set of innovative health tools at their fingertips in watchOS 11. Health innovation has long been a focus for us, and we’re committed to continuing to advance this work because we know how much it matters to our users.

We’ve introduced new hearing health features on AirPods Pro 2. And new sleep apnea notifications on Apple Watch are also helping users learn of a potentially serious condition that’s thought to affect up to a billion people worldwide. During the quarter, we also brought Apple Vision Pro to even more countries, enabling more customers to discover the magic of spatial computing. Users are enjoying incredible immersive entertainment experiences and powerful new features and enhancements to Mac virtual display.

Vision Pro is also supercharging the creative process, and the incredibly talented director, Jon M. Chu, recently shared how its extraordinary capabilities helped him bring the movie “Wicked” to life. Turning to services, we set an all-time revenue record of $26.3 billion for the December quarter, growing 14% from a year ago. We set all-time records in the Americas, Europe, and rest of Asia Pacific, and a December quarter record in Japan.

Five years since launch, Apple TV+ continues to be home to incredible storytelling that viewers love. There’s nothing quite like the anticipation that comes when a fan favorite returns, and we were thrilled to debut the second season of “Severance” earlier this month. We have so much in store for our subscribers this year with new shows like “The Studio” and “Your Friends and Neighbors.” And we can’t wait for the premiere of “Formula 1” starring Brad Pitt on June 27th, which will take viewers inside the sport in a truly unprecedented way. We’re excited that Apple TV Plus continues to draw attention and accolades.

Today, Apple TV+ productions have earned more than 2,500 nominations and 538 wins. During the quarter, we were also excited to launch a new Find My service that can help our users when they lose their luggage. For the first time, if you put an AirTag in your suitcase, you’ll be able to share its location information with many major airlines so they can quickly track down your bags if they get lost. Turning to retail, our teams went above and beyond to help customers find the perfect gift throughout the holiday season.

We also celebrated openings of new stores in China, Spain, and the U.S. And we were excited to announce plans to connect with even more customers this year by adding a fifth store in the UAE and bringing our online store to Saudi Arabia this summer. We can’t wait to welcome customers to the first of several flagship store locations in Saudi Arabia that were opening beginning in 2026. I just had the chance to visit both countries last month, and I had a great time meeting with customers and team members.

There’s an incredible energy and passion for technology in these growing markets. Every day, I get deeply moving notes about the many ways our technology is enriching our users’ lives. I recently got a note from a customer who put his watch on his father’s wrist when he feared something was wrong with him. The watch alerted them that the father was in AFib and they were able to get him to the hospital for potentially life-saving treatment.

Another user put his new watch on for the first time and within 15 minutes was notified of a low heart rate that led to a necessary pacemaker. And there are so many touching notes around the profound impact of our new hearing health feature, like a recent user who told me it had changed her life, allowing her to take part in conversations with her children and grandchildren. These are the kind of stories that remind us of how profoundly important our work is, and it drives us to innovate each and every day. At Apple, the future is full of promise and potential.

We’re always searching across a world of possibilities, finding those places where we can do the most good and putting all of our energy and ingenuity into making something special. With that, I’ll turn it over to Kevan.

Kevan Parekh — Senior Vice President, Chief Financial Officer

Thanks, Tim, and good afternoon, everyone. I’m going to cover the results for the first quarter of our fiscal year. We are very pleased to report an all-time high for revenue, with December quarter revenue of $124.3 billion, up 4% year over year. We achieved all-time revenue records in the Americas, Europe, Japan, and rest of Asia Pacific and grew in the vast majority of markets we track.

Products revenue was $98 billion, up 2% year over year, driven by growth from iPad and Mac. Thanks to our incredible customer satisfaction and strong loyalty, our install base of active devices reached an all-time high across all products and geographic segments and is now over 2.35 billion active devices. Services revenue reached an all-time record of $26.3 billion, up 14% year over year. We grew in every geographic segment and achieved all-time records in both developed and emerging markets.

Company gross margin was 46.9% at the high end of our guidance range and up 70 basis points sequentially, primarily driven by favorable mix. Products gross margin was 39.3%, up 300 basis points sequentially, primarily driven by favorable mix and leverage. Services gross margin was 75%, up 100 basis points sequentially, primarily driven by mix. Operating expenses of $15.4 billion landed at the midpoint of our guidance range and up 7% year over year.

This strong business performance resulted in all-time records for both net income at $36.3 billion and diluted earnings per share of $2.40, up 10% year over year. Operating cashflow is also strong at $29.9 billion, which included the impact of the $11.9 billion we paid during the quarter in connection with the state aid decision. Now, I’m going to provide some more details for each of our revenue categories. iPhone revenue was $69.1 billion, roughly flat to the prior year.

We grew in the majority of markets we track and reached all-time revenue records in several developed markets, including Canada, Western Europe, and Japan, and in emerging markets like Latin America, the Middle East, and South Asia. The iPhone active install base grew to an all-time high in total in an average geographic segment. We also set an all-time record for upgraders. According to a recent survey from Kantar, during the December quarter, iPhone was a top-selling model in the U.S., urban China, India, the U.K., France, Australia, and Japan.

We continue to see high levels of customer satisfaction in the U.S. at 96% as measured by 451 research. Mac generated $9 billion in revenue, up 16% year over year. We saw strength across our lineup, from the new Mac mini to the latest MacBook Air and MacBook Pro models.

This incredible performance was broad-based with double-digit growth in every geographic segment. With our latest advances in Apple silicon and our fastest neural engine ever, customers are able to take advantage of the full capabilities of AI and Mac. The Mac install base reached an all-time high, and we saw a double-digit growth for both upgraders and customers new to the Mac. Additionally, customer satisfaction in the U.S.

was recently measured at 94%. iPad revenue was $8.1 billion, up 15% year over year, driven by the new iPad mini and latest iPad Air. The iPad install base reached another all-time high, and over half of the customers who purchased an iPad during the quarter were new to the product. Customer satisfaction was at 96% in the U.S.

based on the latest reports from 451 Research. Wearables, home, and accessories revenue was $11.7 billion, down 2% year over year. Customers are excited about the new AirPods 4 and the latest hearing health features in AirPods Pro 2. On watch, although we faced a difficult compare against the Watch Ultra 2 launch last year, the Apple Watch install base reached a new all-time high, with over half of customers purchasing an Apple Watch during the quarter being new to the product.

Customer satisfaction for watch in the U.S. was reported at 94%. Our services revenue reached an all-time high of $26.3 billion, up 14% year over year. Services continues to see strong momentum, and the growth of our install base of active devices gives us great opportunities for the future.

We also see increased customer engagement with our services offerings. Both transacting and paid accounts reached new all-time highs with paid accounts growing double digits year over year. Paid subscriptions also grew double digits. We have well over a billion paid subscriptions across the services on our platform.

We remain focused on improving the breadth and quality of our services offerings, from new games on Apple Arcade to exciting new programming on Fitness+, and the continued expansion of features like Tap to Pay now live in 20 markets. Turning to enterprise, we have seen businesses continue to expand their deployments of our products and services. Deutsche Bank launched its Mac as Choice program for the developers and also issued the latest MacBook Air as a standard computer for their entire mortgage lending division. And we’re excited to see leading enterprises, such as SAP leverage Apple Intelligence in the U.S.

with features like writing tools, summarize, and priority notifications to enhance both their employee and customer experiences. We also see strong demand in our emerging markets. For example, Zomato, a leading food ordering and delivery company in India, has deployed thousands of Macs across their workforce to foster innovation. And Vision Pro continues to see more use cases in enterprise with Cisco’s new spatial meetings, delivering a fully immersive video conferencing experience for remote collaboration and learning.

Let me quickly summarize our cash position and capital return program. We ended the quarter with $141 billion in cash and marketable securities. We repaid $1 billion in maturing debt and decreased commercial paper by $8 billion, resulting in $97 billion in total debt. Therefore, net cash at the end of the quarter was $45 billion.

During the quarter, we returned over $30 billion to shareholders. This included $3.9 billion in dividends and equivalents and $23.3 billion through open market repurchases of 100 million Apple shares. As usual, we will provide an update to our capital return program when we report results for the March quarter. As we move ahead into the March quarter, I’d like to review our outlook, which includes the types of forward-looking information that Suhasini referred to at the beginning of the call.

The color we’re providing today assumes that the macroeconomic outlook doesn’t worsen from what we’re projecting today for the current quarter. As the dollar strengthens significantly, we expect foreign exchange to be a headwind and to have a negative impact on revenue of about 2.5 percentage points on a year-over-year basis. Despite that headwind, we expect our March quarter total company revenue to grow low to mid single digits year over year. We expect services revenue to grow low double digits year over year.

When you remove the negative impact of the foreign exchange headwinds I described earlier, the year-over-year growth rate would be comparable to that of the December quarter. We expect gross margin to be between 46.5% and 47.5%. We expect operating expenses to be between $15.1 billion and $15.3 billion. We expect OI&E to be around negative $300 million, excluding any potential impact from the mark-to-market of minority investments and our tax rate to be around 16%.

Finally, today, our board of directors has declared a cash dividend of $0.25 per share of common stock payable on February 13th, 2025 to shareholders of record as of February 10, 2025. With that, let’s open to call the questions.

Suhasini Chandramouli — Director, Investor Relations

Thank you, Kevan. We ask that you limit yourself to two questions. Operator, may we have the first question, please?

Operator

Certainly. We will go ahead and take our first question from Erik Woodring with Morgan Stanley. Please go ahead.

Erik Woodring — Analyst

Great, guys. Thanks so much for taking my questions. You know, Tim, in your prepared remarks, you had noted that iPhone 16 models are selling better in markets where Apple Intelligence is available. And I’m just wondering if you could double-click on that comment a bit and share any other details you believe could, you know, better help us understand how Apple Intelligence is really impacting iPhone demand and/or what features you find that users are using most often already.

And then, I just have a quick follow-up. Thank you.

Timothy Donald Cook — Chief Executive Officer

Yeah, Erik. Hi, it’s Tim. The — we did see that the markets where we had rolled out Apple Intelligence that the year over year performance on the iPhone 16 family was stronger than those where Apple Intelligence was not available. In terms of the features that people are using, they’re using all of the ones that I’d referenced in my opening comments, from Writing Tools to Image Playground and Genmoji, to visual intelligence and more.

And so, we see all of those being used. The Clean Up is another one that is popular, and people love seeing that when demoed in the stores as well. We only had two, two and a half weeks or so during the December quarter of the second release of 18.2. And then, only had the U.K.

and the other English language countries for the two and a half weeks. And so, we’ve got, you know, just the early indications at the moment. But we were glad —

Erik Woodring — Analyst

OK. That’s really helpful.

Timothy Donald Cook — Chief Executive Officer

Yeah. Go ahead.

Erik Woodring — Analyst

OK. Thank you for that, Tim. It’s helpful. And then, you know, if we just touch on China, obviously, in the news fairly frequently.

If we set aside China macro, which I understand is still challenging, can you maybe talk about the headwinds that Apple faces, whether that’s, you know, shifting preferences for Western technology brands in favor of domestic vendors, or is this just a function of not necessarily having Apple Intelligence available with the iPhone 16, which is, you know, not necessarily helping replacement cycles? Just maybe double-clicking on what you think and what you’re hearing in China as a regard — as it relates to the iPhone. Thanks so much.

Timothy Donald Cook — Chief Executive Officer

Yeah, sure. If you look at our greater China revenue for the quarter, we were down 11% year over year. And over half of the decline that we experienced was driven by change in channel inventory from the beginning to the end of the quarter. And, of course, on the Apple Intelligence side, we have not rolled out in China.

And as we just talked about, we did see better results in the markets that we had rolled out in than markets we hadn’t rolled out in. And, of course, it’s the most competitive market in the world. And so, all of those things are true. In terms of the macro situation, there was a fiscal stimulus or subsidy announced in — very recently in January that did not affect the December quarter.

There were some provincial subsidies in the December quarter, but the national program was announced, I believe, on January 20th. And it does cover the categories that we have products in from smartphones to tablets and PCs and smartwatches up to a certain maximum price point. And so, we do see fiscal stimulus occurring, and we’ll be glad to talk about what that looks like on the next call.

Erik Woodring — Analyst

Great. Thanks so much, Tim. Good luck.

Timothy Donald Cook — Chief Executive Officer

Thank you.

Suhasini Chandramouli — Director, Investor Relations

Thank you, Erik. Operator, can we have the next question, please?

Operator

Our next question is from Ben Reitzes with Melius. Please go ahead.

Ben Reitzes — Analyst

Hey, guys. Thanks a lot for the question. And hey, Tim, wanted to ask you who — you knew this one was coming, but there’s a perception that you’re a big beneficiary of lower cost of compute. And I was wondering if you could give your worldly perspective here on the DeepSeek situation and if you are are going to — if anything’s happened that changed your views in terms of a tailwind to margins and your ability to execute even due to the potential for cost to come down due to that development and probably what was going to happen anyway.

But I’d love your perspective on that, and then I have a quick follow-up. Thanks.

Timothy Donald Cook — Chief Executive Officer

Sure. In general, I think innovation that drives efficiency is a good thing. And, you know, that’s what you see in that model. Our tight integration of silicon and software, I think, will continue to serve us very well.

As you know, we do things on the device, and we do things in the private cloud, and which mimics from an architectural point of view what happens on device. And from a capex point of view, we’ve always taken a very prudent and deliberate approach to our expenditure, and we continue to leverage a hybrid model, which, I think, continues to serve us well.

Ben Reitzes — Analyst

Great. All right. Thanks, Tim. And then, you know, just with regard to, you know, the iPhone trajectory, do you feel like — I guess, what do — you know, you obviously don’t talk about new products and stuff like that, but do you feel that there’s a lot of room for form factor innovation in the future? Or do you feel that the — you know, that the current lineup kind of shows where you’re going? I guess, without pulling punches, wondering if you thought, in terms of the phone innovation, if there’s a lot more to come and you could see the kind of current market changing a bit over the next two to three years.

Thanks.

Timothy Donald Cook — Chief Executive Officer

I think — Ben, I think there’s a lot more to come, and I could not feel more optimistic about our product pipeline. So, I think there’s a lot of innovation left on the smartphone.

Ben Reitzes — Analyst

Thanks a lot, Tim.

Timothy Donald Cook — Chief Executive Officer

Yeah, thank you.

Suhasini Chandramouli — Director, Investor Relations

Thank you, Ben. Operator, could we have the next question, please?

Operator

Our next question is from Michael Ng with Goldman Sachs. Please go ahead.

Mike Ng — Goldman Sachs — Analyst

Good afternoon. Thank you for the question. I have two as well. First, it was encouraging to hear about the record for iPhone operators, which I think is something you haven’t said for about a year now.

I was wondering if you could talk a little bit about what you would attribute this upgrade strength to. Has Apple Intelligence played a role in helping upgrades in the markets that you’ve launched in? Thanks.

Timothy Donald Cook — Chief Executive Officer

Yeah, thank you for the question. If you look at iPhone, we did set an all-time record for upgraders, so we’ve never seen a higher level of upgraders before. The install base hit a new all-time high as well. And if you look at the 16 compared to the 15 from launch, which occurred, as you know, in September, so this is across now two quarters from September to the end of the December fiscal quarter, the 16 outperformed the 15.

And so, I think you can conclude from that that there are compelling reasons to upgrade. And in the markets where we had launched Apple Intelligence, they outperformed the markets that we did not. So, lots —

Mike Ng — Goldman Sachs — Analyst

Great, thank you, Tim. That’s —

Timothy Donald Cook — Chief Executive Officer

Yeah, lots of good color there.

Mike Ng — Goldman Sachs — Analyst

Great, thank you, Tim. That’s very clear. And then, I had one about the iPad Pro and for the thinner version. I was just wondering if you could talk about that thin form factor for the iPad Pro.

You know, how did it help iPad sales overall? And what did your kind of marketing consumer research tell you about how consumers valued that thin product form factor? Thank you.

Timothy Donald Cook — Chief Executive Officer

It’s a good question. iPad overall grew 15% for the quarter. And it was more driven by iPad Air and the entry-level iPad than it was the top-level iPad. But overall, we could not be more pleased with the iPad category growing 15%.

It’s a great achievement for the quarter. And probably, what is most important is that over half of the sales in the December quarter went to customers who were new to the iPad. So, that tells us that, you know, there’s a good amount of customers there to attract.

Mike Ng — Goldman Sachs — Analyst

Thank you very much, Tim.

Timothy Donald Cook — Chief Executive Officer

Yeah, thank you.

Suhasini Chandramouli — Director, Investor Relations

Thanks, Mike. Operator, could we have the next question, please?

Operator

Our next question is from Amit Daryanani from Evercore. Please go ahead.

Amit Daryanani — Analyst

Good afternoon everyone. I have two as well. Maybe to start with, you folks are seeing some very robust growth trends in emerging markets right now for Apple products. Can you just at a high level just talk about the durability of growth that you see in emerging markets? And then, do you think the summation of these emerging markets are starting to get big enough or, perhaps, starting to grow fast enough that it can actually offset some of the China headwinds you’re going through?

Timothy Donald Cook — Chief Executive Officer

We have great results in a number of emerging markets. And as you know, from past calls, I’m particularly keen on India. India set a December quarter record during the quarter. And we’re opening more stores there.

We’ve announced that we’re going to open four new stores there. We also — the iPhone was the top-selling model in India for the quarter. And it’s the second largest smartphone market in the world and the third largest for PCs and tablets, and so there’s a huge market. And we have very modest share in these markets, and so I think there’s lots of upside there.

And that’s just one of the emerging markets.

Kevan Parekh — Senior Vice President, Chief Financial Officer

And maybe I’ll add, Amit, that in emerging markets, we’re also seeing double-digit growth on the install base, both in total and for the iPhone as well, so that’s also an encouraging sign.

Amit Daryanani — Analyst

Perfect. Thank you. And then, I guess, just a question on gross margins for the March quarter. You folks are guiding gross margins flattish on a sequential basis.

Typically, I think it tends to be guided up a little bit, 50 basis points, so sequentially. Can we just touch on what are the offsets of the puts and takes you see here on gross margin? And, you know, Kevan, maybe you can just talk about is FX having an outside impact in your margin profile as well in March.

Kevan Parekh — Senior Vice President, Chief Financial Officer

Yes, Amit, let me take that one. You know, as I mentioned in my remarks, we’re guiding to 46.5% to 47.5 %. So, we think we’re very pleased with that level of guidance. As you mentioned, there’s always puts and takes.

We do think there’s going to be some FX headwinds, which we talked about, that’s going to affect, you know, our revenue growth as well. It’ll have an impact here on the margin, a sequential impact on margins. But we think that’s going to be offset by, you know, favorable costs and the relative mix of services. We also — as you know, when we move from Q1 to Q2, especially on the product side, because Q1 is such a large quarter for a products business, we do have, you know, a loss of leverage.

So, there are some puts and takes, and, you know, I think we feel good about the range. We think it’s a very, very strong guide for gross margin.

Suhasini Chandramouli — Director, Investor Relations

Thanks, Amit. Operator, could we get the next question, please?

Operator

Our next question is from Wamsi Mohan with Bank of America. Please go ahead.

Wamsi Mohan — Analyst

Yes, thank you so much. Tim, I want to follow up on your comment about channel inventory in China. I was wondering if you could maybe address more broadly channel inventory across your different product lines and regions. Do you feel they are elevated or out of range in any other regions? And given the clearing event that kind of happened in China, I guess, in the quarter, should we think of a more normal progression quarter on quarter into the March quarter in China in particular? And I have a follow-up.

Timothy Donald Cook — Chief Executive Officer

You know, I don’t want to project sales for the current quarter by region. But if you look at the channel inventory and look at iPhone in the aggregate, so on a worldwide basis, we’re very comfortable with our channel inventory position. In China, my point was that our channel inventory reduced from the beginning of the quarter to the end of the quarter, and that was over half of the reduction in the reported results. If you look — part of the reason for that is that our sales were a bit higher than we forecasted them to be toward the end of the quarter.

And so, we ended a little leaner than we had expected to.

Wamsi Mohan — Analyst

OK. That’s very clear. Thank you.

Timothy Donald Cook — Chief Executive Officer

Yeah, thank you.

Wamsi Mohan — Analyst

And then, maybe as my follow-up, your services growth has been very strong, and I know you’ve kind of been navigating some pretty challenging regulatory burdens on the business globally. So, how should investors think about maybe either a top line or margin headwind that, let’s say, you’re currently absorbing in your results that could potentially maybe reverse in a more balanced regulatory environment? Thank you so much.

Kevan Parekh — Senior Vice President, Chief Financial Officer

Yeah. So, I think, one, I just wanted to kind of reiterate the fact that, you know, our services business had an all-time record for December quarter at 14%. And that was a — one strength that we saw across all geographic segments and also was very broad-based across all of our services. So, we have, as you know, a very broad services portfolio.

And so we do see, you know, good momentum across the board. And as well, you know, we continue to see, you know, increasing engagement across the customer base, across all of the service offerings, both transacting and paid accounts. We talked about, you know, reaching all-time highs. And we have over now a billion paid subscriptions across the services platform.

Suhasini Chandramouli — Director, Investor Relations

All right. Thanks, Wamsi. Operator, could we get the next question, please?

Operator

Our next question is from Samik Chatterjee with JPMorgan. Please go ahead.

Samik Chatterjee — Analyst

Hi. Thanks for taking my questions. I guess, for the first one, if I — I mean, you had a great quarter on Macs and iPads, both. And I’m just curious in terms of if you can help us think about the sustainability of this double-digit growth that you saw in both the product lines.

And more interest also here, we are talking about Apple Intelligence sort of influencing volumes on iPhones, but any thoughts on sort of how — what does that influence look like in terms of volumes for Macs, for example, where, I think, there’s a lot of conversation around AI PCs, how you’re thinking about the impact there? And I have a quick follow-up. Thank you.

Timothy Donald Cook — Chief Executive Officer

Yeah. If you look at Mac, Mac was up 16%. And on iPad, we were up 15%. The Mac was driven by a very strong uptake on our new products during the quarter and the continued success of the MacBook Air.

And so, as you know, we’ve launched an M4-based MacBook Pro, an iMac, and a Mac Mini during the quarter. We believe we’ve got the best AI PC out there for running workloads. The silicon in the Mac is, and it has been for several years now, designed by us and really designed for these workloads. And so, I don’t want to project at the category level for the future, but we’re incredibly pleased with both the Mac and the iPad for the quarter.

Samik Chatterjee — Analyst

And I’m going to use your earlier discussion about India as a strong emerging market to sort of ask you about the supply chain planning there in terms of how much of the supply chain planning that you’re doing is more of a reflection of the growth expectations from that market relative to in terms of more diversification of the supply chain. And how should we sort of think about that strategy related to that particular country? Thank you.

Timothy Donald Cook — Chief Executive Officer

Yeah, if you look at the manufacturing we do there, we do manufacturing both for the domestic market, and we export. And so, in — our business needs a certain economies of scale for it to make sense to manufacture in-country. And so, that really means that we’re going to be both a use for the domestic market and an export market.

Samik Chatterjee — Analyst

OK. Thank you.

Timothy Donald Cook — Chief Executive Officer

Yeah, thanks.

Suhasini Chandramouli — Director, Investor Relations

Thank you, Samik. Operator, could we get the next question, please?

Operator

Our next question is from David Vogt with UBS. Please go ahead.

David Vogt — Analyst

Great. Thanks guys for taking my question. So, maybe, Tim, this is for you. I’m trying to think about your commentary around Apple Intelligence being sort of a momentum driver for the iPhone business.

But when I think about your kind of framework for the March quarter and if I kind of adjust for channel inventory over the last couple of years, kind of feels like your iPhone revenue for the March quarter is going to be relatively similar to the quarter two years ago and even the quarter last year. So, how do we square kind of the momentum versus kind of the iPhone business effectively really kind of unchanged over the last couple of years? And then, second, when I think about kind of the gross margin profile of the business, you know, obviously, it’s done a great job in taking gross margins up. Where do you think we sit in terms of on the services side at least where margins could go — it looks like, you know, the 75% margin spending, incredibly successful quarter, but just trying to get a sense for where do you think this number could go over the — you know, over the intermediate term? Thank you.

Timothy Donald Cook — Chief Executive Officer

Yeah, if you look at Apple Intelligence, what my point earlier was that markets where we had rolled out Apple Intelligence during the Q1 period performed better on a year-over-year basis than markets where we had not. And so, that gives us a, you know, positive indicator that we were pleased with. There are many compelling reasons to upgrade. And the other thing I would say that I think I mentioned earlier is that if you look at it from a launch to the end of the December quarter, and so, that goes back to September, the 16 family is outperforming the 15 family.

And so, I think those are two good data points. Our next round of language rollouts will be in April. And so, it will be at the — in our Q3 quarter. And I’ll let Kevan take the gross margin question.

Kevan Parekh — Senior Vice President, Chief Financial Officer

Yeah, great. Hi, David, how are you? So, on the services gross margin, I think maybe stepping back a second, you know, services business in general is — in aggregate, is accretive to the overall company margin. And one of the things is an important reminder is we’ve got a very broad services portfolio. And those businesses have very different margin profiles.

And so, I think one is because of the nature of those businesses and in part also because of the way we account for them. And so, one of the big factors that drives the services gross margins are relative performance of those different businesses within the portfolio. We also have the dynamic of some scale businesses like payment services, iCloud that are actually growing. And there, when we add incremental users, those end up being, you know, accretive to margins as well.

And so, in general, what we saw in the December quarter was nice momentum across our entire services business that allows us to deliver, you know, that 75% margin at the services level. And I think our guidance takes into consideration, you know, what we think we’re going to land from a company standpoint at 46.5 to 47.5, which, again, we think is a strong guide.

David Vogt — Analyst

Great. Thanks, guys.

Suhasini Chandramouli — Director, Investor Relations

All right. Thank you, David. Operator, could we have the next question, please?

Operator

Our next question is from Krish Sankar with TD Cowen. Please go ahead.

Krish Sankar — Analyst

Yeah. Thanks for taking my question. I also had two of them. One, the first one for Tim.

You had very strong Mac growth, 16% year over year last quarter. Just wondering how much of that is driven by some of the Mac silicon innovation versus a replacement cycle for Mac.

Timothy Donald Cook — Chief Executive Officer

I don’t know the answer to your question precisely, but I think it is a combination of these products are so compelling. The M4-based products are so compelling that it’s driving both upgrades at the double-digit level, and it’s driving switchers at a double-digit level. And so, we’re seeing both come out, and I think it’s just because of the compelling products.

Krish Sankar — Analyst

Got it. Got it. Thanks for that, Tim. And then, a follow-up for Kevan on the growth margin.

I want to ask you more on the product side. You know, last quarter, you had 39.3%, which is very strong, similar to the year-ago period. I’m kind of curious, how much more levels do you have on the product side to improve the gross margin? Or do you think some of the more new AI-related devices, there’s more upside to gross margin from here on the product hardware side?

Kevan Parekh — Senior Vice President, Chief Financial Officer

Yeah, thanks, Krish, for the question. So, on the product side, as you mentioned, you know, we had pretty strong sequential improvement, 300 basis points for the December quarter. You know, that was really driven by — we talked about favorable mix and leverage. As you know, in Q1, again, it’s a launch quarter for many products, and so we tend to benefit from the leverage that we get from that higher volume.

I would say, in general, you know, our gross margin of products is driven by a number of factors. One of them is the, you know, various product launches that we have, different products do have different margin profiles. And so, that mix does make a difference. And in particular, what we’re seeing is, for example, many of our mixes across like phone, for example, we’re seeing customers gravitate toward our pro products, you know, because of things like affordability that allows our customers to get, you know, into our best products, which have, you know, favorable gross margins.

So, we’re continuing to see that trend, you know, the impact of this in the December quarter. As well, I think we’re in a favorable commodity environment from a cost standpoint. And so, you know, we’re benefiting from that as well in the December quarter. And then, you know, that’s going to be, as we talked about, we’re going to have a foreign exchange headwind heading into the March quarter.

But we figured, you know, that’s contemplated in the guidance range that we gave in the 46.5% to 47.5%.

Krish Sankar — Analyst

Thanks, Kevan. Thanks Tim.

Suhasini Chandramouli — Director, Investor Relations

Thank you, Krish. Operator, could we get the next question, please?

Operator

Our next question is from Richard Kramer with Arete Research. Please go ahead.

Richard Kramer — Arete Research — Analyst

Thanks very much. My first question is for Tim. I’d like to ask about what might accelerate the pace of Apple Intelligence adoption. I guess, do you see this simply as a question of time, i.e., to launch more markets and languages, or increase the percentage of install base devices that can support it? Or is it a question of money, i.e., shifting R&D or marketing spend toward AI.

And based on other prior Apple services, do you expect a sort of tipping point where adoption will go mainstream? Thanks.

Timothy Donald Cook — Chief Executive Officer

I do believe it will go mainstream. I’m getting feedback from people using different features today. And this is — keep in mind that on the iPhone side of our business, you either have to have an iPhone 15 Pro or iPhone 16 to use Apple Intelligence. And so, as that base grows, I think the usage will continue to grow.

And I think — I know from my own personal experience, once you start using the features, you can’t imagine not using them anymore. I know I get hundreds of emails a day, and the summarization function is so important. So, I think it’s a combination of that. And, of course, in April we roll out a whole series of new languages that we had mentioned, and so the base grows further.

Richard Kramer — Arete Research — Analyst

OK, thank you. And then, Kevan, one of Luca’s legacies was really getting Apple to record margin levels and also maintaining very consistent pricing across the product range. But taking the current high levels of profitability is fairly stable. What observations might you share about price sensitivity of users and whether having a wider range of pricing across the products might unlock potentially further market share gains or boost overall product growth?

Kevan Parekh — Senior Vice President, Chief Financial Officer

Yeah, it’s a good question. I think, you know, one, I don’t think we’re going to really depart from what served us pretty well to now. I mean, we always take into consideration, you know, looking at short-term, you know, comparisons between short term and the long term. I think we’ve had a pretty disciplined pricing strategy which would serve us pretty well.

And I think we’re going to, you know, continually kind of stick with that as far as I can tell.

Richard Kramer — Arete Research — Analyst

OK. Thanks.

Suhasini Chandramouli — Director, Investor Relations

Thank you, Richard. Operator, could we get the next question, please?

Operator

Our next question is from Atif Malik with Citi. Please go ahead.

Atif Malik — Analyst

Hi. Thank you for taking my question. How do you guys see the potential tariff impact to your product or consumer demand under Trump 2.0? You guys did fine under Trump 1.0.

Timothy Donald Cook — Chief Executive Officer

We are monitoring the situation and don’t have anything more to add than that.

Atif Malik — Analyst

Great. And, Tim, as a follow-up, there is a lot of discussion on agentic AI, the use of agents. Do you guys see the upgraded Siri expected in April as something that will, let’s say, be the killer application among the suite of features that you have announced on Apple Intelligence?

Timothy Donald Cook — Chief Executive Officer

I think the killer feature is different for different people. And — but I think for most, they’re going to find that they’re going to use many of the features every day. And, certainly, one of those is the — is Siri, and that will be coming over the next several months.

Atif Malik — Analyst

Thank you.

Suhasini Chandramouli — Director, Investor Relations

Thank you, Atif. Operator, could we please get the last question?

Operator

Our last question is from Ben Bollin from Cleveland Research Company. Please go ahead.

Benjamin Bollin — Analyst

Good evening, everyone. Thanks for taking the question. Tim, I’m interested in your thoughts in how you would have us think about the average useful life of these devices in the wild. And, in particular, curious if you look at the strengths you saw in fiscal ’21 and how that might support, you know, accelerated refresh opportunity into the future.

Timothy Donald Cook — Chief Executive Officer

Yeah, Ben, I think it’s different for different types of users. I mean, you have very early adopter kind of users that are very quick to jump on the latest technology that upgrade very frequently. And then, you have people that are on the entire opposite side of that barbell. And most people are between those two points.

And so, I do think there were lots of units that are sold during the COVID period of time, and it’s a huge opportunity for us as a company to — for more than one of the product categories.

Benjamin Bollin — Analyst

That’s it for me. Thanks, Tim.

Timothy Donald Cook — Chief Executive Officer

Thank you.

Suhasini Chandramouli — Director, Investor Relations

All right. Thanks, Ben. A replay of today’s call will be available for two weeks on Apple Podcasts or as a webcast on apple.com/investor and via telephone. The number for the telephone replay is 866-583-1035.

Please enter confirmation code 739-8532 followed by the pound sign. These replays will be available by approximately 5 p.m. at Pacific Time today. Members of the press with additional questions can contact Josh Rosenstock at 408-862-1142.

And financial analysts can contact me, Suhasini Chandramouli, with additional questions at 408-974-3123. Thanks again for joining us here today.

Operator

Once again, this does conclude today’s conference. [Operator signoff]

Duration: 0 minutes

Suhasini Chandramouli — Director, Investor Relations

Timothy Donald Cook — Chief Executive Officer

Kevan Parekh — Senior Vice President, Chief Financial Officer

Erik Woodring — Analyst

Tim Cook — Chief Executive Officer

Ben Reitzes — Analyst

Mike Ng — Goldman Sachs — Analyst

Amit Daryanani — Analyst

Wamsi Mohan — Analyst

Samik Chatterjee — Analyst

David Vogt — Analyst

Krish Sankar — Analyst

Richard Kramer — Arete Research — Analyst

Atif Malik — Analyst

Benjamin Bollin — Analyst

Ben Bollin — Analyst

More AAPL analysis

All earnings call transcripts

This article is a transcript of this conference call produced for The Motley Fool. While we strive for our Foolish Best, there may be errors, omissions, or inaccuracies in this transcript. As with all our articles, The Motley Fool does not assume any responsibility for your use of this content, and we strongly encourage you to do your own research, including listening to the call yourself and reading the company’s SEC filings. Please see our Terms and Conditions for additional details, including our Obligatory Capitalized Disclaimers of Liability.

The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy.

Apple (AAPL) Q1 2025 Earnings Call Transcript was originally published by The Motley Fool