July 14, 2025

How To Invest Like the 1%, According to Tony Robbins

Matt Baron / BEI / Shutterstock.com

Tony Robbins, the world-renowned life coach and entrepreneur, spent years interviewing some of the most successful investors on the planet for his bestselling book “Money: Master the Game.” Through conversations with billionaire investors like Ray Dalio, Carl Icahn and Warren Buffett, Robbins uncovered the investment strategies that separate the ultra-wealthy from everyone else.

Here’s what Robbins learned about how the top 1% approach investing — and how everyday investors can apply these principles to build wealth.

For You: 6 Things You Must Do When Your Savings Reach $50,000

The All-Weather Portfolio: Ray Dalio’s Strategy for Any Market

One of Robbins’ most significant discoveries was Ray Dalio’s “All-Weather” portfolio strategy, according to Robbins’ website. Dalio, founder of Bridgewater Associates — the world’s largest hedge fund — shared a simplified version of his approach that works in any economic environment.

The All-Weather portfolio allocation breaks down as:

30% Stocks (broad market index funds)
15% Intermediate-term bonds (seven to 10 year Treasury bonds)
40% Long-term bonds (20 to 25 year Treasury bonds)
7.5% Commodities
7.5% Real Estate Investment Trusts (REITs)

This strategy focuses on balance rather than trying to time the market. The portfolio is designed to perform well whether the economy experiences growth, recession, inflation or deflation. The heavy weighting in bonds might seem conservative, but Dalio’s research shows this allocation has historically provided strong returns with lower volatility than traditional stock-heavy portfolios.

Focus on Asset Allocation, Not Stock Picking

Robbins discovered that the wealthiest investors spend far more time on asset allocation than on picking individual stocks. According to his research, asset allocation accounts for roughly 90% of investment returns, while security selection and market timing contribute much less. The 1% understand that diversification across different asset classes — stocks, bonds, real estate, commodities and alternative investments — provides more reliable wealth building than trying to find the next hot stock. They create portfolios that can weather different economic conditions rather than betting everything on market timing.

[embedded content]

Minimize Fees at All Costs

One of the most eye-opening revelations from Robbins’ interviews was how much investment fees can destroy wealth over time. He learned that even seemingly small fee differences can cost investors hundreds of thousands of dollars over decades. The ultra-wealthy negotiate lower fees or invest in vehicles with minimal costs. For regular investors, this means choosing low-cost index funds over actively managed funds with high expense ratios. Per his website, Robbins advocates for funds with expense ratios below 0.1% when possible, noting that a 2% annual fee can reduce your returns by more than 60% over 30 years due to compounding.

Automate Everything

Wealthy investors remove emotion from their investment decisions by automating their strategies. They set up systematic investments that continue regardless of market conditions, economic news or their current mood. Robbins is know to emphasize the power of dollar-cost averaging through automatic investments. By investing the same amount regularly, you buy more shares when prices are low and fewer when prices are high, potentially improving your average cost basis over time. The key is consistency; the 1% don’t try to time their investments based on market predictions.

Think in Decades, Not Years

The ultra-wealthy take an extremely long-term view of investing. While average investors might panic during market downturns or get excited during bull runs, the 1% understand that wealth building is a decades-long process. Robbins learned that successful investors view market volatility as opportunity rather than risk. They understand that temporary market declines are normal and often present buying opportunities for those with patience and conviction.

Rebalance Systematically

The wealthiest investors don’t set their portfolios and forget them. They rebalance regularly to maintain their target asset allocation. When one asset class performs well and becomes overweighted, they sell some of those gains and buy underperforming assets. This systematic approach forces investors to sell high and buy low, which is the opposite of what most emotional investors do. Robbins is known to recommend rebalancing at least annually or when any asset class moves more than 5% to 10% away from its target allocation.

Invest In What You Understand

While the 1% often have access to complex investment vehicles, Robbins found that many successful investors stick to simple, understandable strategies. Warren Buffett, for example, has consistently advocated for low-cost index funds for most investors. The key insight is that you don’t need exotic investments to build wealth. Simple, low-cost, diversified portfolios can provide excellent returns over time when combined with consistent investing and patience.

Protect Against Inflation

Wealthy investors understand that inflation erodes purchasing power over time. They include inflation hedges in their portfolios, such as real estate, commodities, and Treasury Inflation-Protected Securities (TIPS). Robbins learned that the 1% don’t just focus on nominal returns, they focus on real returns after accounting for inflation and taxes. This means thinking about investments that can maintain and grow purchasing power over decades.

Start With Tax-Advantaged Accounts

Before investing in taxable accounts, the ultra-wealthy maximize their tax-advantaged options. This means fully funding 401(k)s, IRAs, and other retirement accounts that offer tax deductions or tax-free growth. Robbins is known to emphasize that the tax savings from these accounts can significantly boost long-term returns. The combination of tax advantages and compound growth makes these accounts incredibly powerful wealth-building tools.

The Psychology of Wealth Building

Perhaps most importantly, Robbins discovered that successful investors have the right mindset. They view investing as a necessity, not an option. They pay themselves first by investing before spending on discretionary items. The 1% also understand that building wealth requires sacrifice and delayed gratification. They’re willing to live below their means and invest the difference, understanding that today’s sacrifices enable tomorrow’s financial freedom.

Getting Started: Practical Steps

Robbins’ research shows that you don’t need millions to invest like the ultra-wealthy. Here’s how to get started:

Open low-cost investment accounts with reputable brokers
Set up automatic investments to remove emotion from the process
Choose low-cost index funds that match your risk tolerance
Rebalance regularly to maintain your target allocation
Stay focused on long-term goals rather than short-term market movements

Tony Robbins’ interviews with the world’s most successful investors reveal that wealth building isn’t about finding secret strategies or taking huge risks. Instead, it’s about following proven principles consistently over time: diversify across asset classes, minimize fees, automate investments, think long-term, and stay disciplined. The good news is that these strategies are accessible to everyone, not just the ultra-wealthy. By applying these principles and maintaining patience and discipline, ordinary investors can build extraordinary wealth over time. The key is starting now and staying consistent, regardless of market conditions or economic uncertainty.

More From GOBankingRates

This article originally appeared on GOBankingRates.com: How To Invest Like the 1%, According to Tony Robbins