Apple (AAPL) is Giving its Health App an AI Upgrade
Apple (AAPL) is developing a major AI-driven upgrade to its Health app to transform it into a personal health coach, Bloomberg reported. This overhaul will integrate an AI agent designed to replicate a doctor and provide personalized health advice on fitness, nutrition, sleep, and overall well-being. The project, codenamed “Project Mulberry,” is expected to debut with iOS 19.
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The AI doctor will analyze data collected from devices like the iPhone, Apple Watch, and other health-tracking accessories.
AAPL is also training the AI using data from its in-house medical staff and plans to collaborate with external medical experts to create educational video content on various health conditions.
AI Project to Boost Device Sales and Revenue
Apple’s AI doctor project could help strengthen its position as a health-focused technology provider. With this move, AAPL can attract more users to its devices, boosting sales of products like the iPhone and Apple Watch.
Importantly, the AI feature is expected to be launched as a subscription-based service, which has the potential to boost revenue. Moreover, this move is likely to enhance Apple’s reputation in digital health and help retain loyal customers.
Is Apple a Buy, Sell, or Hold?
Turning to Wall Street, AAPL stock has a Moderate Buy consensus rating based on 17 Buys, 11 Holds, and four Sells assigned in the last three months. At $249.88, the average Apple stock price target implies a 14.68% upside potential.