Cash Flow Kings Growing Wealth With Dividends
“Do you know the only thing that gives me pleasure? It’s to see my dividends coming in.”
-John D. Rockefeller.
While our interests are more varied than Mr. Rockefeller’s, Dividend Investing remains a focus at Equitas. Our 2012 article “An Interest in Dividends” ( https://equitas.capital/an-interest-in-dividends/ ) sparked the idea that launched our own dividend strategy, tailored for our income-focused clients like retirees.
Benefits of Dividend Investing in a volatile market environment
Dividend stock investing is a time-tested strategy that appeals to a broad range of investors, from retirees seeking reliable income to long-term investors focused on compounding wealth. At its core, this approach involves owning shares of companies that return a portion of their profits to shareholders in the form of regular cash payments—known as dividends.
What makes dividend strategies so compelling to clients is the sense of stability and predictability they offer. Unlike growth stocks, which rely heavily on market appreciation and can be volatile, dividend-paying companies are often mature, financially sound businesses with a history of strong earnings. These regular payouts provide investors with tangible income, often on a quarterly basis, that can either be used to meet expenses or reinvested to accelerate growth. This consistent stream of income becomes especially valuable during periods of market turbulence, when price appreciation may be harder to come by.
For example, during the 2008 financial crisis, the Dividend Index declined -35%, compared to losses of -47% for the Value Index and -45% for the Growth Index. Income from dividend-paying stocks held up even better, falling just -23%, and that was the worst year for dividend stocks. The Financial origin of the crisis impacted Bank earnings, which typically form a large portion of the big dividend payers. A broader study by Moon Capital further supports this point: even accounting for the -23% decline in dividends during the financial crisis, the average dividend cut during bear markets is just -2%.
Furthermore, Dividend Investing offers several tax advantages that can enhance an investor’s overall returns. In the United States, qualified dividends are taxed at a lower rate than ordinary income (see table below). Compared to ordinary income tax rates up to 37%, this can be a significant savings. Additionally, dividends received in tax-advantaged accounts like IRAs or 401(k)s can grow tax-free or tax-deferred, allowing investors to compound their returns without immediate tax liabilities. Advisors, working with their clients’ accountants, can help investors offset dividend income with capital losses or deductions.
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🚀Tax Rates for Qualified Dividends (2024–2025)
Ordinary dividends are taxed as ordinary income, at rates up to 37%
Under current U.S. tax law, qualified dividends enjoy favorable rates:
- 0% for taxpayers in the lowest brackets
- 15% for middle-income earners
- 20% for high-income individuals
- A possible +3.8% surtax (NIIT) applies to high earners
Recently, the Equitas High Dividend Strategy celebrated its 10-year anniversary. Over the past decade, Equitas Capital Advisors has delivered strong results through our deep experience in dividend investing. As of June 30, 2025, our Equitas High Dividend Strategy gained +8.8% (+8.3% net) for the first half of the year and +18.1% (+16.9% net) over the past 12 months, compared to +3.2% and +14.5% for the dividend index. These returns not only outperformed the style-specific Dow Jones Select Dividend Index but also exceeded the performance of almost all major domestic equity indices during this volatile economic environment. In addition to these strong total returns, the strategy is currently delivering a 4.4% dividend yield with consistent monthly income.
Our 10 Years Successful Record of Dividend Investing
At Equitas, we approach dividend investing with a more balanced strategy – one that not only generates income and provides resilience during down markets, but also retains the ability to participate in up markets. The result is a strong, long-term performance record over the past 10 years: higher yield (i.e., greater dividend income), smaller drawdowns, and superior returns compared to other dividend funds.
Below are select tables and graphs from our recent dividend manager search. The full report is available for free upon request.
DIVIDEND MANAGER SEARCH
Morningstar Inc, Blackdiamond, Equitas Capital Advisors, LLC
* Net performance includes a max 1% fee.
Total Annualized Return
MPI ANALYTICS
Max Drawdown Return
MPI ANALYTICS
Cumulative Performance
MPI ANALYTICS
Equitas Capital’s proprietary Dividend Equity Strategy employs a hybrid approach. We blend both high-dividend-yield stocks for immediate income (examples include AT&T, Welltower, and Altria) and dividend-growth stocks for long-term appreciation (examples include Microsoft, IBM, and JPMorgan Chase) to create a balanced portfolio that delivers both current income and future growth potential. The strategy utilizes a research-driven selection process with over 20 sector-specific metrics across five key dimensions (valuation, financial health, profitability, dividend consistency, and technical trends) to identify quality companies with sustainable dividends while avoiding yield traps. With thoughtful diversification across 40+ stocks spanning all 11 major S&P sectors, the portfolio is designed to provide durable income, steady capital appreciation, and enhanced risk-adjusted returns without over-concentration in any single industry. The portfolio represents a modern, dynamic approach to dividend investing that combines income generation with innovation for effective long-term wealth building. Please contact us at https://equitas.capital for more information on our High Dividend Strategy and the companies we invest in.
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Equitas Capital Advisors, LLC
In 2002 Equitas Capital Advisors, LLC was established as a unique company that blends the resources of a large global corporation with the flexibility of a small boutique firm. The registered service mark of Equitas Capital Advisors is Engineering Financial Solutions® and the purpose of Equitas is to design, build, and deliver investment solutions to meet the goals and objectives of our investors. Equitas Capital Advisors, LLC located in New Orleans, has over 200 years of combined investment management consulting experience providing professional investment management services to investors such as foundations, endowments, insurance companies, oil companies, universities, corporate retirement plans, and high net worth family offices.
Disclosures and Disclaimers:
Above information is for illustrative purposes only and has been obtained from reliable sources but no guarantee is made with regard to accuracy or completeness. This information including any specific securities mentioned is for educational, entertainment and illustrative purposes only and not a recommendation or solicitation to purchase or sell any individual security. You cannot invest directly in an index.
Equitas Capital Advisors, LLC is registered as an investment advisor with the U.S. Securities and Exchange Commission (“SEC”) and only transacts business in states where it is properly registered, or is excluded or exempted from registration requirements. SEC registration does not constitute an endorsement of the firm by the Commission nor does it indicate that the advisor has attained a particular level of skill or ability.
Information presented is believed to be factual and up-to-date, but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the author on the date of publication and are subject to change. This publication does not involve the rendering of personalized investment advice.
Past performance may not be indicative of future results. Therefore, no current or prospective client should assume that the future performance of any specific investment or strategy will be profitable or equal to past performance levels. All investment strategies have the potential for profit or loss. Changes in investment strategies, contributions or withdrawals, and economic conditions may materially alter the performance of your portfolio. Different types of investments involve varying degrees of risk, and there can be no assurance that any specific investment or strategy will be suitable or profitable for an investor. Charts and references to returns do not represent the performance achieved by Equitas Capital Advisors, LLC, or any of its clients.
Asset allocation and diversification do not assure or guarantee better performance and cannot eliminate the risk of investment losses. All investment strategies have the potential for profit or loss. There can be no assurances that an investor’s portfolio will match or outperform any particular benchmark.