Here's How Much Traders Expect Apple Stock To Move After Earnings Today

Apple (AAPL) is scheduled to report quarterly earnings after the closing bell today, with traders anticipating a sizable move from the iPhone maker’s stock.

Current options pricing suggests traders are expecting the shares could move 4% in either direction by the end of Friday’s trading session from their recent level at $209. A move of that scale could lift the stock above $217, its highest level since shares plunged following President Donald Trump’s “Liberation Day ” tariffs announcement back in April. At the the low end, that could bring shares down to $200, where they were roughly a month ago. The stock has lost 17% of its value in 2025 so far. 

Apple stock has registered an average post-earnings move of 2% over the past four quarters, falling in each of those instances. In May, shares fell 4% the day following the company’s earnings, after Tim Cook told analysts tariffs could cost Apple $900 million in its fiscal third quarter.

Last week, Morgan Stanley analysts cautioned that the Trump administration could soon subject Apple to Section 232 tariffs, which are tied to national security concerns and have held up better in court than country-specific duties.

The iPhone maker is widely expected to post rising quarterly sales and profits. Ahead of the results, nine brokers tracked by Visible Alpha have “buy” or equivalent ratings for the stock, compared to one “hold” and one “sell” rating. Their average price target around $235 represents a roughly 12% premium over Wednesday’s closing price. 

Analysts will also be watching for any progress on—or increased investment in—Apple Intelligence, which has been dogged by Siri delays and a lack of availability in China.