Trump’s Crypto Venture Introduces New Digital Currency

World Liberty Financial, the cryptocurrency company started by Donald J. Trump and his sons, announced on Tuesday that it was planning to sell a digital currency called a stablecoin, deepening the president’s financial ties to crypto as his administration relaxes enforcement of the industry.

The stablecoin would be known as USD1, the company wrote in a social media post, without revealing when it would go on sale. Stablecoins, a popular form of cryptocurrency, are designed to maintain a constant value of $1, making them useful for many types of crypto transactions.

“No games. No gimmicks. Just real stability,” World Liberty posted on its X account.

The stablecoin is the fourth digital currency that Mr. Trump and his business partners have marketed to the public over the last year. World Liberty already offers a cryptocurrency called WLFI. This month, the company announced it had sold $550 million of those digital coins. A business entity linked to Mr. Trump receives a 75 percent cut of the sales.

Days before his inauguration, Mr. Trump also started selling a so-called memecoin — a type of digital currency based on an online joke or a celebrity mascot. Melania Trump put her own memecoin on the market that same weekend.

And in recent months, Mr. Trump has started incorporating crypto into his social media firm, Trump Media & Technology Group, the parent company of Truth Social. Trump Media announced this week that it would work with Crypto.com, a digital currency trading platform, to offer investment products tied to crypto.

Mr. Trump’s aggressive forays into the crypto market have come at the same time that his administration eases enforcement of crypto companies and rolls back regulations. His efforts to profit from an industry that he oversees amount to an enormous conflict of interest, with virtually no precedent in American history, government ethics experts have said.