Is Roku’s Amazon Deal a Game-Changer?
On the surface, Roku teaming up with Amazon might look like just another industry collaboration. But behind the headlines, this partnership could redefine how advertisers reach streaming audiences, and reframe Roku’s position in the connected TV arms race.
Announced on June 16, Roku’s integration with Amazon’s advertising platform unlocks a powerful new lever because it gives marketers access to Roku’s premium inventory directly through Amazon’s demand-side platform.