Forget Monster and Red Bull, Watch Celsius Now
Shares of Celsius Holdings (NASDAQ: CELH) climbed higher last week after the company unveiled an expanded partnership with PepsiCo (NASDAQ: PEP).
Under the agreement, Celsius will assume ownership of PepsiCo’s Rockstar Energy brand in the U.S. and Canada.
In exchange, PepsiCo will boost its stake in Celsius by investing almost $600 million in 5% convertible preferred stock,
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