Common traits of people who give up on investing after two days
Common traits of people who give up on investing after two days
By 2026, the number of new NISA accounts exceeded 28 million.
We live in an era where everyone talks about money and investing when walking down the street.
However, when listening to real voices in the field, I encounter a terrifying fact.
Surprisingly, more than 30% of people who went through the trouble of opening an account leave it untouched with a purchase amount of zero.
Furthermore,
“Alright, I’m going to start investing today and change my life!”
Even though they were enthusiastic, there are tons of people who give up after just two days and stop even opening the app.
To be honest, this is not unusual.
I frequently receive consultations from people saying, “I downloaded the app, but I didn’t know what to buy, so I quit after two days.”
Why does such a firm resolution crumble in just 48 hours?
Why does the passion of deciding to “do it” vanish in an instant?
On the first day of jumping into the world of investing, everyone is excited.
They look up trending stocks on social media, search for recommended investment trusts, and grin while imagining their future asset value.
Anyone can do this much.
The problem is the morning of the second day.
When you actually open the app and proceed to the order screen, you see technical terms you’ve never seen before and complex charts.
“Market order? Limit order?”
“What is a trust fee?”
“What if the market crashes?”
That anxiety comes rushing in all at once.
At this point, the human brain hits the brakes, thinking, ‘This is dangerous, I should stop for now.’
Then, you make a convenient excuse for yourself, saying, ‘I’ll study a bit more and buy once I’m more knowledgeable,’ and close the screen.
This is the typical pattern of giving up on investing within two days; I can say that with certainty.
The trap of ‘studying’ that people who give up fall into
This might sound harsh, but I have never seen anyone who says, ‘I’ll start after I’ve studied properly,’ actually finish studying and start investing.
That is because there is no end to studying investing.
Even professional investors face the market every day while feeling uncertain.
Even if a beginner reads one book, the fear of seeing the numbers on the screen go up and down will not disappear.
The more you try to cram in knowledge, the more options you have, and you just end up not knowing what to do.
When I first started investing, I had zero perfect knowledge.
I started by feeling my way through with a small amount, and I just learned while sweating at the sight of the numbers in my account.
Stopping your actions in search of perfect knowledge is the biggest failure of all.
What you need to survive is not willpower, but a ‘mechanism’
The difference between those who survive in investing and those who give up in two days is not grit or talent.
It is whether or not you have created a ‘mechanism’ that leaves no room for emotion.
People who are getting results in investing are not groaning while staring at the screen every day.
They finish setting up automatic contributions on the very day they open their account, and then they spend their time as if they had deleted the app.
Your own determination and willpower are things that will disappear by tomorrow.
That is exactly why you should finish setting up automatic monthly withdrawals on the very first day while your motivation is high.
Leaving no room for doubt on the second day is the only trick to surviving in the world of investing.
Ultimately, I think people who give up after two days are just ‘too serious’.
The desire not to fail or lose money is so strong that they are strangling themselves.
Investing can be much more casual and much more relaxed.
Stop looking for the perfect way to buy, and just try setting up 100 yen or 1,000 yen to start.
If looking at the screen makes your stomach hurt, just set it up, eat something delicious, and go to sleep.
Things will work out, and it is best to engage with it while leaving enough margin to handle whatever comes.
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