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Amazon (AMZN) is launching its 30-minute Amazon Now service in dozens of US cities. The offering, which ensures customers get deliveries in half an hour, is available in Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle, with plans to expand to other cities, including Austin, Denver, Orlando, and Phoenix.
According to Amazon, the option will allow customers to order items ranging from groceries to electronics, with most areas providing services 24 hours a day.
Don’t expect to get your deliveries for free, though. Amazon says Prime subscribers will pay $3.99 per order, while non-subscribers will pay $13.99.
Smaller orders will cost Prime members an additional $1.99 charge. Non-Prime members will have to pay a $3.99 fee on similar orders.
“Amazon Now is for when you need or want the convenience of getting your Amazon order delivered in 30 minutes or less,” Udit Madan, senior vice president of Amazon Worldwide Operations, said in a statement.